A sales letter is a well-written document used to introduce a company’s services or products to potential customers. It is a powerful marketing strategy to drive sales.
You don’t have to be an expert copywriter to write an effective sales letter, and the pros often use a sales letter template.
Companies usually send sales letters to introduce a new product or sell their services to the targeted customers.
Unlike catalogs, sales letters are text-centric. You can rely on a sales letter template and good copywriting to convert leads.
Elements of an effective sales letter template
A well-designed sales letter template must have the following elements
Use a compelling headline to get the attention and make the receiver read the letter. It highlights the purpose, evokes emotions, and creates value like a statement of purpose does.
The first paragraph of the sales letter template should introduce what you offer. Mention the details of your product or services. You can also include a little story to increase the reader’s interest.
In the body, try to highlight the product’s unique features. You can also mention how it is better than other similar products and customer’s positive feedback.
Call to action:
Ending the sales letter with a call to action can encourage the reader to take necessary action.
Tips to write a sales letter
When you try to sell something, make sure to communicate your message as clearly as possible. Here are some tips to follow to write the best sales letter template:
- Be very clear on what you offer
- Introduce your product and brand precisely
- Cater your words to the potential customers
- The first line of the introductory paragraph counts
- Avoid being witty or confusing
- Show your product and brand credibility
Sales Letter Template
Given below is the sales letter template which you can customize to write your own
City, State, Zip Code
Dear Mr. /Ms. (Recipient’s Last Name)
Paragraph 1: Start the introductory paragraph with a sentence that grabs the reader’s attention. Introduce the product or service you are offering.
Paragraph 2: The body paragraph is to describe your product’s features. If you are offering any sample product or discount or limited offer promotions, mention those as well.
Paragraph 3: The last paragraph will have all your contact details and a call to action.
Sales letter Samples
1. Sales letter template for Magazine Publication
2. Sales letter template for clothing brands